31st July 2018.
Why a Premier Sports Team switched to a Digital Asset & Content Management Solution.
The major US sports franchise have accelerated their digital activities with Third Light's Digital Asset & Content Management Solution.
The client are the premier NHL team of today and one of the biggest sports rands in the USA. Connecting fans with the team using digital media is part of their success story.
The marketing team at the client deployed a Third Light Digital Asset & Content Management server to centralise their media storage and streamline digital brand activities through a single, definitive media bank.
Senior Director, Technology at the premier NHL team explained how the new solution has rapidly transformed the brand management activities at the team:
For a professional hockey team, photo management is an essential part of our marketing and brand. We were finding we had too many files to manage and needed to upgrade to a professional DAM solution. We selected Third Light for their easy-to-use, feature-rich product and helpful team.
Since we launched, Third Light has really changed the way we manage and share these assets for the better, making our digital media easily searchable and much more engaging for everyday tasks like sharing and discussing artwork. We are years ahead of where we were just several months ago.
Many sports teams are making the switch to Digital Asset & Content Management Solutions to efficiently extend digital media archives outside the organisation, while also maintaining full control and management with internal users.
Third Light also provides Digital Asset & Content Management Solutions for other major US sports franchises including: Vancouver Canucks, the Denver Broncos, the Atlanta Hawks, the Charlotte Hornets, the Phoenix Suns. These leading teams and brands accelerated their digital activities with Third Light. Keeping fans and the media connected - and spreading the passion for sport - means using digital content effectively.
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