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How Guitar Center cut proof management time by over 90% with Workfront's Online Approval Solution.

Guitar Center is the world's largest retailer of musical instruments with 230 brick-and-mortar stores across the U.S. along with multiple online storefronts. To fulfil new product releases and promotions across these stores, Guitar Center must deliver a multitude of marketing materials; everything from print ads to postcards; in-store signage, radio and TV commercials, web graphics and more. 

At A Glance: 

Challenges: 

> Relied heavily on traditional hard copies of proofing.

> Sluggish process, impacting operating efficiency.

> Proofing on hard copies made accountability difficult.

Benefits: 

> Increased efficiency.

> Expedited projects 90% faster.

> Documents approved and reviewed in just 15 minutes.

> Saved money on paper, ink and manpower.

> Accountability has greatly improved.

Solutions.

Online Approval.

Automate your content approval process with an online system that improves productivity.

Talk To Us.