How Guitar Center cut proof management time by over 90% with Workfront's Online Approval Solution.
Guitar Center is the world's largest retailer of musical instruments with 230 brick-and-mortar stores across the U.S. along with multiple online storefronts. To fulfil new product releases and promotions across these stores, Guitar Center must deliver a multitude of marketing materials; everything from print ads to postcards; in-store signage, radio and TV commercials, web graphics and more.
At A Glance:
> Relied heavily on traditional hard copies of proofing.
> Sluggish process, impacting operating efficiency.
> Proofing on hard copies made accountability difficult.
> Increased efficiency.
> Expedited projects 90% faster.
> Documents approved and reviewed in just 15 minutes.
> Saved money on paper, ink and manpower.
> Accountability has greatly improved.
Automate your content approval process with an online system that improves productivity.